Wera, a German-based tool manufacturer, is renowned for its strong brand presence and captivating thousands of "Tool Rebels" around the globe with their exceptional products. The purpose of this video is to address the frequently asked question about Wera's continuous stream of tool innovations. Through a minimalist approach infused with emotions, the video showcases the company's creative process and highlights their unwavering commitment to innovation.

The video previewed at this years Tool Rebel Event where all the new products were introduced. It is now translated into 12 languages.